When it comes to social media, and Facebook in particular, getting your followers to engage with you is more important than the actual number of people you have that “like” your page. This doesn’t mean that getting more followers isn’t important. I’m just saying that the more you converse with your followers, the more they get to know, like and trust you. Once this relationship is established, your followers have a better chance of becoming paying customers. Engagement is imperative.
The key to engagement is posting material that generates some sort of emotional response. People share things on social media that either make them laugh, cry or produce some sort of shock and awe. Think about the last 5 things you shared on Facebook. Were they stories that warmed your heart, a joke that made you laugh or an article about a topic you feel passionately about? Of course they were, you wouldn’t have take the time and effort to share it if it hadn’t.
Generating ideas for engaging material on your business page can be a challenge. Most business owners think they should always post something related to their business. In actuality, WHAT you post isn’t as important as HOW people respond to it. Remember, your goal is to get people to take action, to engage, by either “liking, commenting or sharing” what you wrote. Of course the big goal is to get them to share those posts that are specifically about your business, but in Facebook world, any engagement is good engagement. Every time someone shares what you wrote, all of their friend are seeing it, and it leads them back to your page. Just getting your followers to take action should be your focus right now.
I’ve come up with 50 great questions that are sure to get some sort of response on your page. You may be surprised to see that none of them are business specific. Remember, you just want to get them talking to you. You’ve got to start building a relationship. Oh, and one side note, don’t post a question on your page and walk away and not respond to comments people leave. You should “like” or “comment” on each post someone leaves, as this increases your “engagement” numbers with Facebook, and creates “conversation.” If you aren’t talking back to them, it’s a one-way conversation. I recommend posting one question a day during your peak times (this info can be found in your Insights on your page).
50 Questions to Generate Engagement on Your Page
- Do you ever resist or back away from stating your true opinion about something on Facebook because you are afraid what all the friends will think?
- Would you rather have to sit all day or stand all day?
- What is the first thing you do when you wake up?
- What is the last thing you do before you go to sleep?
- Are you a saver or a spender?
- At a movie theater which arm rest is yours?
- How far east can you go before you’re heading west?
- Why is it that everyone driving faster than you is considered an idiot and everyone driving slower than you is a moron?
- What’s the difference between normal ketchup and fancy ketchup?
- When does it stop being partly cloudy and start being partly sunny?
- Do they have the word “dictionary” in the dictionary?
- Why is vanilla ice cream white when vanilla extract is brown?
- Does anyone know why the little Styrofoam pieces are called peanuts?
- Why does the Easter bunny carry eggs? Rabbits don’t lay eggs.
- If a guy that was about to die in the electric chair had a heart attack, would they have to try and save him?
- If parents say, “Never take candy from strangers” then why do we celebrate Halloween?
- Do the minutes on the movie boxes include the previews, credits, and special features, or just the movie itself?
- What does PU stand for (as in “PU, that stinks!”)?
- Do glow-in-the-dark objects stop glowing when somebody turns the lights on?
- Do you wake up or open your eyes first? Which do you think happens first?
- How do you handcuff a one-armed man?
- If the FBI breaks your door down do they have to pay for it?
- Why aren’t donuts square?
- Why do overalls have belt loops, since they are held up at the top by the straps?
- Do people in prison celebrate Halloween…. if so how?
- What happens if a queen gives birth to a pair of Siamese twins? Who gets to be king?
- Why do people say “heads up” when you should duck?
- Why does triangularly cut bread taste better than square bread?
- If one man says, “it was an uphill battle,” and another says, “it went downhill from there,” how could they both be having troubles?
- Do bald people get Dandruff?
- Why is it that no matter what color bubble bath you use the bubbles are always white?
- Why do superheroes wear their underwear on the outside of their clothes?
- If someone owns a piece of land, do they own it all the way to the center of the earth?
- Do stuttering people stutter when they’re thinking to themselves?
- Why do British people never sound British when they sing?
- How old do you have to be before it can be said you died of old age?
- If people with one arm go to get their nails done, do they pay half price?
- What type of animal is Snuffaluffagus?
- What happens when you put a light saber in water?
- On Gilligan’s Island, how did Ginger have so many different outfits when they were only going on a 3 hour tour?
- If I had my legs amputated, would I have to change my height and weight on my driver’s license?
- If nobody buys a ticket to a movie do they still show it?
- What do you call male ballerinas?
- Can bald men get lice?
- Do you think butterflies remember life as a caterpillar?
- Why do people constantly return to the refrigerator with hopes that something new to eat will have materialized? Have you ever done this?
- Does the postman deliver his own mail?
- What is another word for “thesaurus”?
- What is the first thing you notice when you meet someone for the first time?
- If you could travel to any country for free, where would you go and why?
Use these questions as is, or tweak them a bit to match your personality or interests, but either way, get started! Please leave a comment below with some of your best “engagement” questions you’ve used on Facebook.
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